Case studies

I organized a team of e-commerce design, visual design, content development, media production, and operations specialists to deliver a holistic refresh that included a responsive relaunch on a new platform, in-house and outsourced photography and videography production, and ongoing site maintenance.

I worked with the founder and the e-commerce team to launch the first mobile site, relaunch to responsive onto a new platform, and invent new ways of integrating UGC, brand editorial, and traditional shopping. I also helped develop a monthly subscription program that enabled customers to try and share new looks.