Bio

Ioana Friedman is the founder of The Daring, an online art and culture magazine for the creativity obsessed. She is dedicated to community and economic development via strategy, design, and story.

For many years, Ioana worked as a Digital Design Director and led digital creative strategy and teams for several global organizations, including Estée Lauder Companies and e.l.f. Beauty, nurturing audience and customer experience throughout the digital ecosystem by building design teams, visual languages, and content pipelines. She's served in a creative strategy capacity at Magnum Photos, Keith de Lellis Gallery, and powerHouse Books.

Ioana was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She studied visual arts at the Duke Ellington School of Arts in D.C. and earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY.